Superior Medical Equipment, Inc. USA (SME) uses the information you provide to facilitate the services you request.  We may use your information to improve upon our product offering and/or our marketing efforts, to notify customers of new products, to advise website users of changes to the website, to customize our website’s content & services or to offer special promotions. SME promises never to sell your information to any third party. 


  • Registration – In order to use our website(s), a user must complete a registration form. During registration, the user is required to give contact information (such as name, clinic name & valid e-mail address).
  • Contact information – in order to send your orders, order confirmations, newsletters, catalogs and other pertinent information.
  • Financial information – for the purpose of order processing only & upon customer request, we keep our customer credit cards on file. Rest assured, SME uses the latest encryption technology to keep your personal information safe.
  • Communications – SME may retain the content of communications sent to our staff members.
  • Log files – we use IP addresses to administer and track user movement only within our website(s). Your IP address is never linked to personally identifiable information.



A cookie is a small file, which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We may set and use cookies to identify which pages are being used. This helps us analyze data about our web page traffic and improve our website in order to tailor it to customer needs. We use this information for statistical analysis purposes and then the data is removed from the system. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

We use cookies (and similar browser data, such as Flash cookies) for fraud prevention and other purposes. If your web browser is set to refuse cookies from our website, you will not be able to complete a purchase or take advantage of certain features of our website, such as storing items in your shopping Cart or receiving personalized recommendations. As a result, we strongly encourage you to configure your web browser to accept cookies from our website.

By visiting our website, a third party may place cookies on your browser for targeting advertising purposes. Information such as IP Address, cookie identifiers, and website activity are collected and used by third parties for targeted advertising purposes. Your IP address is never linked to personally identifiable information. You can choose to opt out of targeted advertising by visiting


SME may, in requirement by law, disclose personally identifiable information about a customer without his/her consent and without notice in an effort to comply with a particular legal process (i.e. subpoena, search warrant or court order). We may also use or disclose personally identifiable information about without consent to protect our customers, employees or property.


If you prefer not to receive information from us or if you choose to deactivate your website account, please let us know via email or phone. You may contact us any time to update your information.